About us

We amplify and elevate the voices of the people who matter most, so leaders can make better decisions. 

The most impactful, lasting change comes when we make real connections with others—how connected are you to the people who drive your business?

Founded on the value of human-centered design, we believe every person is an expert.
Your customers are the experts of their own experience, your employees are the experts of their experience (as well as their technical roles). You are the expert of your own experience.

No one knows what you're feeling or thinking better than you. This is why we believe every person has the ability to identify challenges, create innovative solutions, and bring about meaningful change. We help you unleash this potential through comprehensive customer research and strategic planning to deliver the best customer experience. 

Let us be your team of designers, facilitators, researchers, and strategists who have a passion for improving human experiences. 
Collabo is an Indianapolis-based service design firm specializing in qualitative research and experience design. We’re a female, minority-owned business helping clients across industry sectors in healthcare, engineering, non-profits, education, and more. Our team of exceptional researchers, strategic thinkers, and designers provide clients with the actionable insights they need  to plan for future success. 

Want to meet the team? 

Our focus is Service Design

"Do one thing and do it well" — Service Design is that thing for us. It’s all we do, seriously. If you catch us at a coffee shop, studio, board room or classroom, chances are we’re working with people to understand more about their experiences in order to design better futures. The world of Service Design is our dojo, and as Collabo, we take pride in saying, “we’re the Service Design masters.” You can easily say it’s our specialty. When you call us, we bring all that experience and service design magic to work for you. In our careers so far, we’ve successfully led over hundreds of projects leveraging people-centered design in a wide-range of contexts from patient experience, to employee experience, to student experience, and of course customer and brand experience.

You're special, so we treat you that way

As a boutique firm, we're nimble and highly engaged with every project at the highest levels in our organization—meaning, you work with our leaders. Yet, we're still big enough to deliver quality, tailored experiences for some of the largest organizations in the country. With Collabo on your side, you'll never get an over-priced, off-the-shelf solution or a thinly-veiled rebrand of something else. Because Service Design is all we do, and because we have the know-how, we custom-tailor every component of our service to you.

We use our unique participatory approach to understand you as well as your customers—and we’re constantly adapting to meet your needs. We shape meetings, research methods, insights, presentations, strategy documents, and correspondence relative to your challenges and your organization’s M.O.

Curious about how to design better experiences for your people?

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