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American Red Cross

Transforming the Volunteer Experience with the Indiana Region of the American Red Cross

Workshops & Training


How might we rejuvenate the volunteer workforce and improve the volunteer experience at the Indiana Region of the American Red Cross by fostering innovative and adaptable thinking?

The Indiana Region of the American Red Cross, a volunteer-led organization, was facing a critical challenge. A significant portion of their volunteer base was nearing retirement age, making it essential to recruit a younger generation of volunteers. They also recognized the need to develop new skills and adopt innovative working methods to enhance their action-based design thinking capabilities. This case study explores how Collabo, through project-based design thinking and people-centered design training, assisted the Volunteer Services team in overcoming these challenges and improving the volunteer experience.
The Challenge

Aging Volunteer Staff

A large portion of the volunteer workforce was approaching retirement, necessitating the recruitment of younger volunteers.

'In-the-Box' Thinking

Traditional thinking patterns were hindering the organization's ability to adapt to evolving volunteer needs and expectations.

Our Approach
Collabo provided project-based design thinking and people-centered design training to the Volunteer Services team. The main goal was to use the current volunteer on-boarding process as a context for project-based training, encouraging innovation and adaptability.
Baseline Studies
Curriculum Development
By adopting a forward-thinking approach and integrating design thinking principles into their volunteer on-boarding process, the Indiana Region of the American Red Cross effectively addressed the challenges of an aging volunteer base. Through their partnership with Collabo, they not only attracted a new generation of volunteers but also equipped their team with valuable skills to deliver a more people-centered and satisfying volunteer experience. The collaboration between Collabo and the American Red Cross Volunteer Services team resulted in significant positive outcomes:

40% Increase in Volunteer On-boarding: The revamped volunteer on-boarding process, guided by design thinking principles, led to a substantial 40% increase in the number of volunteers successfully integrated into the organization.

98% Volunteer Experience Satisfaction: Volunteer satisfaction with their experience in the organization soared to an impressive 98%, thanks to the newly acquired skills and people-centered approach.



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