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How we’re designing a diverse tech ecosystem 41,000 strong from the ground up

Close your eyes… What do you picture when I mention tech worker? The tech industry has long been dominated by white males, leading to a lack of diversity in the talent pool. A diverse workforce is essential for better performance and a richer understanding of how technology impacts society. We know this. Studies have proven […]

Step-by-step how we kickstarted a Black business revolution in Indy

In 2019 there were 5,771,292 businesses in America. Blacks make up 14.2% of the population but owned just 2.3% of those companies. The math doesn’t add up. When we collaborated with Innopower, the goal was clear: To better understand the challenges Black business owner journey face so we can ultimately eliminate them. A few months […]

3 Service Principles to Use in Your Customer-Centric Design

All companies know, to some extent, how to deliver a service that is deemed satisfactory by most customers.  However, what sets great companies apart is that they are not content with just going through the motions when it comes to their customer service principles. They actively engage in the in-depth process of design thinking. Doing […]

Debunk these 5 myths about journey mapping & unlock 100% customer retention

Post its on journey map

Have you ever wondered what your customers really think about you? Chances are – You have an idea of what they want, how they feel and how you can improve your business. But do you know for sure? Heck, maybe you don’t want to know. But beware – You’re leaving money on the table. Journey […]

Six Things To Include In Your Journey Map

Customer journey map

To provide the best services and a great customer experience, we need to understand the needs of the customers. But how can we understand them without walking a mile in their shoes? Empathy is the pillar of customer-centric service design. Through empathy and a human approach, we can shift our perspective towards the customer’s point […]



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