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What Are the Core Principles of Service Design?

Service design — this is what we will discuss in this article. Why is it so important, what stands at the basis of it, and the principles of service design are all questions we will address.  The concept of service design has gathered momentum over recent years and has become somewhat of a hot topic. […]

Understanding Customer Experience and the Role of a CX Team

Customer experience (CX) can be described as the impression made upon a customer by each of their interactions with a brand. There is no business relationship more important than the one between a company and its clients. Every product we design and each service we provide revolves around them. Since customer experience influences how a […]

How to Prepare for a Stakeholder Meeting

We spend many of our working hours in meetings and, even if not all of them end up being productive, they are still a great way to conduct collaborative work. Meetings promote creative thinking and innovative solutions and they help us connect and build relationships. Proper planning and preparation are needed to run better meetings, […]

Tips For Recruiting The Right Cultural Fit

Let’s start by exercising your imagination. It’s early morning; you feel the crisp air carrying a delicious smell of freshly brewed coffee. There are pastries on your plate. The rays of the sun leave a small arrow of light on the kitchen floor. You breathe in the flavors. And now, your workday starts. How do […]

How To Master Customer Research

It goes without saying that customers are essential to any business. They are the lifeblood of our operations and the foundation of our professional development. How well you know your consumers can be the difference between stagnation and growth. Just as with any other piece of information, having in-depth knowledge about your customer base requires […]

How To Use Design Thinking In Your Meetings

Design Thinking workshop

Meetings are an important part of teamwork, especially now, as we spend much less time on social interactions. But if planned and coordinated poorly, meetings can be inefficient and time-consuming. Some participants might end up feeling like they have lost hours of their working day without reaching a solution. The fact that some meetings are […]

Essential Qualities of An Agile Leader

When it comes to employee engagement, leadership plays a crucial role. Managers are the number one cause of stress and dissatisfaction in the workplace, which is why we need to invest in management roles. Inspiring team leaders and project managers can build collaborative teams to increase productivity and quality, while also nurturing positive company culture. […]

How to Design Your Company’s Story Creatively

In today’s competitive market, an authentic brand story can help your business to stand out. Especially in the overcrowded online environment, your business narrative makes a difference. With each scroll, there’s a new batch of fast information trying to catch our eye for just a few seconds. Entire marketing campaigns are built around this premise. […]



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