How much could your business grow if you had more repeat customers?

Allows you to see bigger picture to make smarter, more cost effective decisions

Improve customer relationship by understanding their behaviors, thoughts, and feelings

Bring your team together with shared vision and communication

How do you know your customers are happy?

As time passes, target audiences can shift. Expectations evolve. Technology changes. Successful companies understand the importance to focus on not just what product or service they offer, but how they deliver it. Do you know your current customer base and their needs? Are you looking for effective ways to grow? It all starts with understanding your customers’ thoughts, behaviors, and feelings. We can all agree that satisfied customers lead to repeat business, customer referrals and ultimately—growth for you. So, how well are you satisfying your customers? One of simplest ways to know starts with mapping your customer's journey. 

So, what is a journey map?

A journey map is a tool that helps to layout a person’s experience step by step. By illustrating the overall experience a customer has with a service, digital product, or brand, we are able to turn an abstract concept into something concrete and tangible. There are many different experiences that can and should be mapped. These might include a customer recognizing a pain point which creates an opportunity for improvement and growth.

Address pain points throughout your customers' journey and create efficient action plan

What you'll take away..

Visual Journey Map

Gain Actionable Insights

Improved team communication


We chose the right company for this work. 

Jennifer Baron

Executive Director, Experience Design


The experience was so positive that we asked them to come back and help our entire organization begin to use design thinking in our work.

Chad Priest

CEO, American Red Cross


The team at Collabo Creative has been a pivotal partner in helping our organization take our customer experience strategy to the next level. 

The team at Collabo Creative has been a pivotal partner in helping our organization take our customer experience strategy to the next level. 

Nick McCallum
Sr. Consultant, Experience Design

Meet your facilitators

Terri Wada

Design Strategist, President of Collabo Creative

Pamela Napier

Design Strategist, Co-founder of Collabo Creative

The Design Thinking Everyday Jumpstart is led by expert facilitators with rich experience in both teaching and practicing design thinking, so you won't need to worry that you're learning from a novice. Your program instructors are the best of both worlds, they teach what they practice and they practice what they teach—no lengthy lectures or dry presentations here! Your team will stay engaged during both interactive training days and will walk away with skills that can be applied to their own challenges the very same day.

Meet Collabo

For nearly a decade, our Collabo team has partnered with some of the most impactful organizations in Indiana. Working together, we've helped our clients realize success in driving customer experience initiatives built on actual customer voices, not cold-hearted, segmentation data that treats your customers like numbers and data points. 

We treat people like, well, people.
And we work with teams to do the same for their customers. This is how we've built lasting relationships with clients who've been with us from the start. 

We’re a team of expert doers and teachers. 
Really. Every one of our researchers and facilitators are masters in this field, seriously, they all have Master's Degrees in Design Thinking, Design Research or Design Strategy. Also, did we mention that our founders are known around the world for their teaching and writing in this field?
...Not too shabby for a small, women-owned company.

Have a question? Contact us anytime!

Looking to improve collaboration and creativity in your life and business? If that's you, join the Collabo Insiders list so you'll be in the loop with our freshest content every week.

Collabo Creative

1510 North Meridian St.

Indianapolis, IN 46202

(317) 721-9055