Transforming the Volunteer Experience: A Case Study with the Indiana Region of the American Red Cross
Find out how our team took an innovative approach to improving the volunteer experience for The American Red Cross.
In 2019 there were 5,771,292 businesses in America. Blacks make up 14.2% of the population but owned just 2.3% of those companies.
The math doesn’t add up.
When we collaborated with Innopower, the goal was clear: To better understand the challenges Black business owner journey face so we can ultimately eliminate them.
A few months later, we have a wealth of information and a thriving solution to show for it.
Here’s how we did it:
To get a better understanding of the Black business owner experience and journey, InnoPower connected us with 37 Black entrepreneurs in Indianapolis.
We conducted focus groups and interviews over a four week period and collected over 1500 data points that shed light on their experiences – successes, failures, challenges and all.
What we found was really interesting:
Before aiming to help a large swath of people, you have to nail down your audience and the challenges they face. So that’s what we did.
Starting with the Black business owner themselves:
Similar to marketing research, customer journey building begins with personas.
From our 11 interviews and 26 small group participants, we identified 3 unique entrepreneur personas that represent the different paths taken by black business owners here in our city.
To achieve their goals of personal growth, financial security, social impact and business growth (goals shared across the personas), these entrepreneurs need help.
A vacuum isn’t realistic for a growing entrepreneur and business.
So to succeed, what kind of resources do they need?
So to help Bernice, Edith and Ned level up and achieve both their personal and entrepreneurial goals, we needed to create a centralized place for all these resources.
Collabo XD partnered with MetaImpact to develop a Black business ecosystem app where entrepreneurs can …
Some key features of the app include:
This new platform is just a baby. So it needs some feedback to grow and thrive.
As it rolls out, MetaImpact, InnoPower and we are looking for people to test the app and provide helpful feedback.
And what more could you want than playing a critical role in strengthening the Black business owner ecosystem here in Indianapolis?!
Contact us here to learn if you’re a good fit.