CASE STUDIES

People-Centered Design is Collabo's approach and methodology to creating innovative solutions through focus on designing with people, rather than for people. This approach combines a process that utilizes Design Thinking and Participatory Design Research methods in order to empower the people who ultimately use a product, service, or system—along with those who have the most to gain or lose—to collaboratively create positive impact and innovation. And by ‘people’ we mean users, customers, stakeholders—the actual people involved in the initial problem or challenge. It is this ‘bottom-up’ approach that is inclusive and participatory, to help people communicate their experiences, in order to frame root—or core—problems, and collaboratively create meaningful impact through solutions developed by the very people who will use or implement them.