Understand Your Customer’s Journey

Collabo Clips — Episode 18

This week we’re dropping an episode on maps. Customer Journey Maps to be specific..  

So, we’ll start with the basics. What is a map?

Most of us know what a map is. It’s simply a visual representation of a concept that usually gives us further understanding. 

Take this scenario for example.

The year is 1969 and Woodstock is approaching. You and your friends live in Indianapolis and are making the big trip to Bethel, New York. How do you find your way to the rural festival site? Obviously, you don’t have the luxury of smartphones equipped with Google Maps, Waze, etc.. (bummer). GPS wasn’t available yet either! Gasp..

Thankfully, you have your trusty road map to guide the way. Your friends highlight all the roads you’ll need to follow to get to your destination. Pretty helpful, right? Picture what it would be like if you didn’t have access that road map and followed directions based on word of mouth.. this would make things WAY more difficult. Could you make the journey mapless without getting lost along the way? 

Compare this to organizations today.

Understanding your customers’ journey and what they go through is critical to running a successful business. So, how do companies comprehend their customers’ journey? First of all, it’s important for everyone to be on the same page. Picture one person or team trying to verbally explain the steps their customers go through in a room full of stakeholders without any visualization… yikes.

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This is where Customer Journey Maps come in to save the day.

Customer Journey Maps allow you to easily understand the phases, steps, actions, touchpoints, thoughts, and emotions your customers go through when engaging with your business. This gives everyone a clearer understanding of the service they’re providing and helps locate painpoints to improve on! So, want to learn how you can begin to visualize your business’ customer experience? Check out this latest episode of #CollaboClips and find out!

Try it out!

Download our storyboard template and try it out yourself!

Check out this week’s video to find out:

-What is a map?

-What is a Customer Journey Map?

-How can I start to visualize what my customer’s experience looks like?

If you enjoyed this video, be sure to sign up as a Collabo Insider so you’ll be in the loop with all of the fresh stuff we release every week. 

Also, leave us a comment if you found this clip helpful or if you have tips of your own that you’d like to share. We’re always on the look out for fresh ideas from all you geniuses out there!

Thanks for watching. And remember, the only way to design a better world is together.

So, let’s design better together.

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